ヨリス・ロエルと彼の家族はにタスマニア州に移転します 2009 after the devastating Black Saturday bushfires and the increased cost of living in Victoria.
「私たちはペンギンに定住することを選びました, north west Tasmania, by the beach,」ヨリス氏は述べています. “We loved the small school and found a property to rent straight away before buying a house.”
土木でシェフとしてのキャリアと多くの年後, Joris was searching for a niche business that had export potential. Whilst knee deep in mud laying plumbing pipes, he would describe to his friend his desire for a family friendly business without a shopfront or the requirement to work every day; 簡単に複製または確立し、市場の一部ではなかった1. He researched everything from mushroom and truffle farming to sea urchin cultivation, until his friend mentioned Huon Pine and its excellent flea repellent properties.
The Huon Pine conifer is endemic to Tasmania and grows only in the wet temperate rain-forest of the State’s west and south-west, with some living to reach an age of 3 000 年. It is Australia’s oldest living tree and is one of the oldest living organisms on earth.
After some research, Joris found that Huon Pine has been used as a silverfish, moth and flea repellent in the past. There is a naturally occurring ingredient in the timber giving it preservative and repellent qualities along with its unique smell. それは虫を殺しません, but instead discourages them from nesting in an area, similar to the way a camphor moth ball works.
“I read some really old articles from the late 1800s where Huon Pine was tested for its medical benefits. It was even used to heal human ulcers and cankerous sores,」ヨリスは説明します.
Joris went in search of commercial quantities of Huon Pine and found nearly a tonne to experiment with. 多くの研究と開発の後, he took Huon Pine’s preservative qualities and delivered them in various product forms. より多くの彼が学びました, より多くの彼は、この自然タスマニアリソースによってwooedました. And so Linii Tasmania was born. The name is drawn from the last five letters of the pine’s botanical name – Lagarostrobos Frankライン.
“My vision from the very beginning was to create value and desire for a product that is currently underappreciated and undervalued,」ヨリスは説明します. “This wasn’t about launching a new product but reviving an existing resource and presenting it in a modern form, showcasing its natural beauty.”
In 2016, Joris’ start-up took out the BOFA Innovative Tasmania Awards Environment Award. There are now nine products in the Linii Tasmania range, from soaps to carpet freshener to Huon Pine mist, すべて 100 セントケミカルフリーのあたり, Australian made, Brand Tasmania and chain of custody certified. New products are on the way including an odour absorbing and flea repellent dog bed.