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Joris Roell နဲ့သူ့မိသားစုအတွက် Tasmania မှပြောင်းရွှေ့ 2009 after the devastating Black Saturday bushfires and the increased cost of living in Victoria.
"ကျနော်တို့က Penguins အခြေချဖို့ရွေးချယ်, north west Tasmania, by the beach,"Joris ပြောပါတယ်. “We loved the small school and found a property to rent straight away before buying a house.”
အရပ်ဘက်ဆောက်လုပ်ရေးအတွက်စားဖိုမှူးများနှင့်နှစ်ပေါင်းများစွာအဖြစ်အသက်မွေးဝမ်းကျောင်းပြီးနောက်, Joris was searching for a niche business that had export potential. Whilst knee deep in mud laying plumbing pipes, he would describe to his friend his desire for a family friendly business without a shopfront or the requirement to work every day; အလွယ်တကူပုံတူကူးယူသို့မဟုတ်တစ်ခုထူထောင်စျေးကွက်၏အစိတ်အပိုင်းတစ်ခုမဟုတ်ခဲ့ကွောငျးတစျခု. He researched everything from mushroom and truffle farming to sea urchin cultivation, until his friend mentioned Huon Pine and its excellent flea repellent properties.
The Huon Pine conifer is endemic to Tasmania and grows only in the wet temperate rain-forest of the State’s west and south-west, with some living to reach an age of 3 000 နှစ်ပေါင်း. It is Australia’s oldest living tree and is one of the oldest living organisms on earth.
After some research, Joris found that Huon Pine has been used as a silverfish, moth and flea repellent in the past. There is a naturally occurring ingredient in the timber giving it preservative and repellent qualities along with its unique smell. ဒါဟာအင်းဆက်ပိုးမွှားသတ်ပစ်မထားဘူး, but instead discourages them from nesting in an area, similar to the way a camphor moth ball works.
“I read some really old articles from the late 1800s where Huon Pine was tested for its medical benefits. It was even used to heal human ulcers and cankerous sores,"Joris ကရှင်းပြသည်.
Joris went in search of commercial quantities of Huon Pine and found nearly a tonne to experiment with. အများကြီးသုတေသနနှင့်ဖွံ့ဖြိုးတိုးတက်ရေးပြီးနောက်, he took Huon Pine’s preservative qualities and delivered them in various product forms. ပိုသူသင်ယူ, ပိုသူသည်ဤသဘာဝအ Tasmanian အရင်းအမြစ်များက wooed ခဲ့သည်. And so Linii Tasmania was born. The name is drawn from the last five letters of the pine’s botanical name – Lagarostrobos Frankလိုင်း.
“My vision from the very beginning was to create value and desire for a product that is currently underappreciated and undervalued,"Joris ကရှင်းပြသည်. “This wasn’t about launching a new product but reviving an existing resource and presenting it in a modern form, showcasing its natural beauty.”
In 2016, Joris’ start-up took out the BOFA Innovative Tasmania Awards Environment Award. There are now nine products in the Linii Tasmania range, from soaps to carpet freshener to Huon Pine mist, အားလုံး 100 ရာခိုင်နှုန်းဓာတုအခမဲ့နှုန်း, Australian made, Brand Tasmania and chain of custody certified. New products are on the way including an odour absorbing and flea repellent dog bed.